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© 2026 SMATRIXWeb design & graphic design
Case studyBranding

Lefwear

ClientLefwear
RoleVisual identity, art direction
Year2026
ToolsIllustrator, Photoshop

The challenge

Giving a newborn clothing brand an identity strong enough to exist next to streetwear giants, on a tight launch budget.

The answer

A bold logotype, a tight palette and a graphic system that scales from packaging to social media, designed to be recognized even without the logo.

Temporary visuals: real project shots will replace them.